Alex spent 12 years working in media in NYC and Chicago before embarking on a new career in luxury travel. It was during a three week solo trip around Southeast Asia in 2018 that she decided to make some big life changes. The obvious first step was to adopt a dog. Next, she combined her entrepreneurial spirit with her love of logistics and passion for seeing the world and started her new journey as a full time Luxury Travel Advisor.

Alex has traveled to 24 countries across five continents. In 2022, she spent 134 days traveling internationally. She always came home with an extra suitcase full of good finds from shopping abroad and in 2023 decided to import some of those products in bulk and expand the business into retail.

Lola, an energetic, curious, and affectionate boxer rescue dog, is the company mascot. They are based in Newport, Rhode Island.